Themis is a Product Designer helping organizations create giving digital experiences that drive conversion and deliver sustainable growth, turning intent into action and trust into growth.
5+ Years in Product & UX Design
Donation Products and Digital Giving Expertise
Conversion-Driven, Payment & Wallet Optimization
Accessibility and Inclusive Design Focus
Data-Informed, Research-Driven Decisions
Skilled in A/B Testing and UX Analytics
01
2022 — Present
Digital Donation Experiences
Product — St. Jude Children’s Research Hospital / ALSAC
Product Designer — UX Owner for the Donation Ecosystem
Lead user experience for donation products, fostering cross-team collaboration to support data-driven user-centric personalization.
Driving UX improvements that boosted conversion rates annually for millions of donors, while leading UX strategy for personalized donation journeys.
REVENUE (YoY)
+5% CRV
$180M+
ANNUALLY
DONOR SATISFACTION
4.9/5
Make it stand out.
INTRODUCE YOUR BRAND
02
2023 — Present
Embeddable Donation Widgets
Product — St. Jude Children’s Research Hospital / ALSAC
End-to-End Product Designer
I’ve designed three donation fragments, also known as donation widgets, that allow giving to happen directly within different digital journeys. These modular experiences are lightweight and flexible, making it possible to embed the act of donating seamlessly into diverse contexts without requiring users to complete a full donation form.
Each fragment is designed with conversion in mind. By placing donation opportunities closer to user intent, the widgets streamline the giving process, reduce friction, and make it easier for supporters to complete their gift. They act as focused, high-impact entry points into the donation ecosystem, aligning with both user needs and organizational goals.
+50% CRV
ACROSS KEY JOURNEYS
03
2022 — Present
Donations with Dedications
Product — St. Jude Children’s Research Hospital / ALSAC
Product Designer within the Donation Form
Lead user experience for donation products, fostering cross-team collaboration to support data-driven user-centric personalization.
Driving UX improvements that boosted conversion rates annually for millions of donors, while leading UX strategy for personalized donation journeys.
+4% Completion Rate
Improved flows for donations with dedication
“Themis is kind, thoughtful, strategic, and committed to user's experiences, and continues to drive this work forward in the midst of many obstacles. She is an incredible collaborator and design leader, and the exact person you want on your team to move a project forward because of the years of design knowledge she brings.”
Older work
04
2021-2022
Designing for Touch
NYU Ability Project
Accessibility Design & Research - Postdoctoral Fellow
Developed innovative tactile map guidelines and led a pilot project on navigation with blind and low vision users, while mentoring 100+ students and faculty on inclusive design.
05
2021
International Insurance App
Raincoat — Startup
UX Designer
Designed and launched an insurance app for an international insurance product, delivering a scalable, end-to-end purchasing experience.
The product launched in Jamaica in August 2021, expanding to Mexico soon after.