Picture of Themis, a black woman with curly hair smiling wearing a dark coat and a light hoodie stands in front of a colorful graffiti-style mural.

I’m Themis,

Product UXer

Experienced in Monetization-Driven UX, Personalization & Donation Journeys

Resume (PDF) ↗

What I Do

I’m the UX designer for a suite of donation products at ALSAC, the fundraising organization for St. Jude Children’s Research Hospital.

As an analytical UX practitioner, I bring data-driven insights to deepen understanding and guide UX decisions. With my background as an accessibility designer, I continue to advocate for the value of accessibility from my seat and across the organization.

At heart, I’m a thinker and passionately curious, always seeking spaces to learn, improve, and collaborate.

WORK

Digital Donation Products

St. Jude Children's Research Hospital / ALSAC

Driving UX improvements that boosted conversion rates annually for millions of donors, while leading UX strategy for personalized donation journeys.

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Parametric Insurance Product

Raincoat

Designed and launched an insurance startup app, creating and testing an end-to-end purchasing experience.

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Raincoat Logo

Accessibility /Inclusive Design Guidelines

Ability Project / NYU

Navigation material for blind and low-vision users through a universal tactile map system and inclusive design guidelines.

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Ability project Icon of a house

EXPERIENCE

  • St. Jude Children’s Research Hospital / ALSAC

    Memphis, TN

    Lead user experience for donation products, fostering cross-team collaboration to support data-driven user-centric personalization.

    Driving meaningful increases in donor conversions across varied journeys and donation products.

  • NYU Ability Project

    Brooklyn, NY

    Developed innovative tactile map guidelines and led a pilot project on navigation with blind and low vision users, while mentoring 100+ students and faculty on inclusive design.

  • Raincoat, LLC

    Brooklyn, NY

    Spearheaded the design and launch of an app for an international insurance product, delivering a scalable, end-to-end purchasing experience. 

    • The product launched in Jamaica in August 2021, expanding to Mexico soon after.

  • ITP/IMA NYU

    Brooklyn, NY

    Designed and built the ITP/IMA Code of Conduct website, collaborating with Daniel Shiffman and using Jekyll for easy maintenance.

  • Caso a Caso – Business closed in 2021

    Puerto Rico

    Transitioned into a Designer role from Disability Representative Assistant. Worked on a range of human-centered design solutions to improve the service experience.

Education & Certifications

  • Master’s ITP (Interactive Telecommunications Program), New York University

    New York, 2021

    Thesis: Kinesthetic Explorations In Playful and Accessible Web-Based Experiences For Children. Researched and designed playful kinesthetic experiences for children, employing machine learning and augmented reality.

  • Spain, 2016

    Certificate: User Experience (UX), Usability and Interaction Design

  • BA: Humanities
    Double major: Fine Arts, Art History

    Thesis: Cave Art in Puerto Rico: Petroglyphs and Pictographs