Picture of Themis, a black woman with curly hair smiling wearing a dark coat and a light hoodie stands in front of a colorful graffiti-style mural.

I’m Themis,

Product UXer

Experienced in Conversion-Focused UX, Checkout Optimization & Digital Giving

What I Do

I’m the UX designer behind a suite of donation products at St. Jude’s fundraising organization. My work sits at the intersection of research, strategy, and design, where I create conversion experiences that feel simple for users and deliver sustainable growth for organizations. With a background in accessibility, I continue to champion inclusive design while collaborating across teams to turn complex flows into clear, impactful journeys.

At heart, I’m a curious thinker who loves to learn, improve, and collaborate.

Digital Donation Products

St. Jude Children's Research Hospital/ALSAC

Most Recent

St. Jude logo - Silhouette of a child on a red background.

Parametric Insurance Startup

Raincoat

Raincoat Logo - Round Rock logo with hexagon, circle, and square on blue background.

Accessibility & Inclusive Design

Ability Project / NYU

NYU Logo - White torch symbol on a purple background

EXPERIENCE

  • St. Jude Children’s Research Hospital / ALSAC

    Memphis, TN

    Lead user experience for donation products, fostering cross-team collaboration to support data-driven user-centric personalization.

    Driving UX improvements that boosted conversion rates annually for millions of donors, while leading UX strategy for personalized donation journeys.

  • NYU Ability Project

    Brooklyn, NY

    Developed innovative tactile map guidelines and led a pilot project on navigation with blind and low vision users, while mentoring 100+ students and faculty on inclusive design.

  • Raincoat, LLC

    Brooklyn, NY

    Designed and launched an insurance app for an international insurance product, delivering a scalable, end-to-end purchasing experience. 

    • The product launched in Jamaica in August 2021, expanding to Mexico soon after.

  • ITP/IMA NYU

    Brooklyn, NY

    Designed and built the ITP/IMA Code of Conduct website, collaborating with Daniel Shiffman and using Jekyll for easy maintenance.

  • Caso a Caso – Business closed in 2021

    Puerto Rico

    Transitioned into a Designer role from Disability Representative Assistant. Worked on a range of human-centered design solutions to improve the service experience.

Education & Certifications

  • Master’s ITP (Interactive Telecommunications Program), New York University

    New York, 2021

    Thesis: Kinesthetic Explorations In Playful and Accessible Web-Based Experiences For Children. Researched and designed playful kinesthetic experiences for children, employing machine learning and augmented reality.

  • Spain, 2016

    Certificate: User Experience (UX), Usability and Interaction Design

  • BA: Humanities
    Double major: Fine Arts, Art History

    Thesis: Cave Art in Puerto Rico: Petroglyphs and Pictographs